Just the other day, I was helping out a friend put together a sales kit for potential clients. She felt totally at a loss, since she hardly got support from her boss, who basically just asked her to pull something out of thin air by the end of the week.
As a media and marketing consultant for several clients, I’ve noticed that this is not an uncommon occurrence: junior execs suddenly being thrust into a technical writing role, and expected to deliver results.
While I have only recently hired myself out as a digital mercenary, I’ve been in the business of technical writing for almost 10 years, having done all kinds of operations manuals, sales reports, marketing presentations, concept papers and training materials.
I have to admit, I had to learn quickly on the job. But it was a good thing, because it gave me the confidence to do what I’m doing now. I feel that a lot of people can benefit from what I’ve learned over the years, which brings us to today’s topic.
Renzie Baluyut Online 