30 years in media, marketing, and digital. Content operations, AI workflows, and everything I’ve learned along the way. Documented here, in public.
Hey. How’s it goin’?
I write about practical AI, content strategy, SEO, remote work, and digital systems for people who want to keep learning, keep working, and rebuild with more clarity. This site is part public notebook, part proof-of-work library, and part field guide for doing useful work without buying into hustle-culture nonsense.
Here’s the short of it.
Started in radio in 1994. Spent fifteen years across four FM radio stations: on-air, production, events, sales, marketing. Moved through concert production, outsourcing, SEO, WordPress, digital marketing, and project management. Built an ran three businesses simultaneously in Tagaytay. Got married. Raised a kid. Landed remote gigs. Worked through a volcanic eruption. Survived COVID. Fought a serious illness, surgeries included. Kept going.
Today I run a high-volume content operation using AI-augmented workflows. I provide consultation sessions around branding and digital marketing. And I’m documenting everything I know about marketing, content, and staying competitive as a one-person operation.
This site is that record. No fluff. No performance. Just what I’ve learned, how I use it, and where I’m headed.
Built from experience. Still rebuilding with intent.
I’ve been working across media, marketing, content, SEO, small business, remote work, and digital systems for decades. Here’s a snapshot of what I’m about: what I’ve done, how I work now, and why rebuilding smarter matters to me.
30+ years
in Media, Marketing, and Digital.
Since 2007
in Content, SEO & Digital Marketing.
10+ years
in Small Business & Entrepreneurship.
100% Remote
Work-from-home Professional.
Full-time Dad.
Done Daily
AI-augmented workflows and automations.
Cancer Warrior
Still Fighting. Still Building. Still Here.
What you’ll find here.
I’ve been working across media, marketing, content, SEO, small business, remote work, and digital systems for decades. Here’s a snapshot of what I’m about: what I’ve done, how I work now, and why rebuilding smarter matters to me.
Small Business Marketing
Tactics and strategy for people without a big team or a big budget. What actually works — from someone who’s run it.
Solopreneurship
Running everything yourself — the reality, the mindset, and how to keep going when it gets hard.
Content Writing
The craft. The skill. How to write things people actually read, with SEO folded in where it counts.
AI for Real People
Practical AI through a Gen X lens. No hype. No gatekeeping. Just what’s useful and how to use it.
The Latest From The Blog
- AI for Real People: How Solopreneurs and Solo Creators Can Actually Use It (Without the Overwhelm)
Most solopreneurs try at least one AI tool, make a few things with it, and quietly stop using it. It’s not because the tools don’t work. It’s because nobody explained the right order to do it in. This guide covers the honest, no-overwhelm way to start using AI in a one-person business — including which tasks to automate first, what a realistic starter stack costs, and how long it actually takes before you’re ahead. - How to Become a Solopreneur in 2026 (Even If You’re Starting Over)
Still employed but wondering if you’re building the wrong thing? 29.8 million solopreneurs are already running one-person businesses that generate real income. Here’s the honest breakdown of what it takes, what… Read more: How to Become a Solopreneur in 2026 (Even If You’re Starting Over) - Small Business Marketing for Beginners: Where to Actually Start (2026)
No marketing budget. No idea where to start. No problem. Here’s the beginner’s guide to small business marketing in 2026 — free tactics first, a simple plan you’ll actually follow, and… Read more: Small Business Marketing for Beginners: Where to Actually Start (2026) - How to Start Freelancing: The Beginner’s Complete Guide (2026)
You don’t need a portfolio, a niche, or a business registered before you start freelancing. You need three things. This guide covers all of them — plus skills, rates, first clients, and the mistakes that stop most beginners before they ever get going.
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